It started with a home that was hard to furnish.
Twenty years and 20,000+ customers later, making it easier is still the work we do.
A problem, not a plan
Right Choice began in 2005 with a problem rather than a plan. Our founder, Rekha Ranka, had just finished building her home in Jodhpur and discovered that furnishing it well, at a price that made sense, was far harder than it should have been.
One trip to Delhi, another to Mumbai, another to Ahmedabad, still looking for the right piece.
“So she built the business she had spent two years looking for.”
Nine years of learning the craft
For the first nine years we traded, and we used that time to learn the craft properly.
By 2014, we knew enough to build it ourselves
We opened our own factory at Boranada. Everything we design is cut, edge-banded, assembled and finished there before it ever reaches a customer’s home.
Design
Drawn to your space and checked before a single cut.
Cut
Panels cut to the millimetre on machines, not by hand on site.
Edge-band
Every exposed edge sealed, so moisture stays out.
Assemble
Hardware fitted and tested in the factory.
Finish
Checked, packed and installed by our own team.
Three ways to furnish a space. One team behind all of them.
Customised modular
Wardrobes and storage, beds, office tables, reception counters, modular kitchens and workstations, built to your drawing rather than to a catalogue.
When the plan calls for 2,140 mm, 2,140 mm is what arrives, machine-finished and installed by our own team.
Ready furniture
Have a sofa saved on Pinterest? There’s a fair chance something close to it is on our floor right now.
Over 10,000 sq ft of showroom: sofas, beds, dining sets, recliners, mattresses and office chairs, to sit on, open, argue about with your family, and take home this week instead of in six.
Turnkey projects
An office, a hotel, a home; a single 1RK or 200+ rooms. We take the work end to end, from design and manufacture to installation and handover, with one team answerable throughout.
For Vedanta, we recently furnished 150+ apartments this way, each a complete two- bedroom home down to the kitchen, sofa, dining table and TV unit.
Our showroom, factory and projects
Trusted by
House of Trust, Choice and
Care
It’s our name. It’s also what the three words are
meant to earn.
Trust
Twenty years. 20,000 customers.
A business earns that kind of trust one customer at a time: by doing what it said it would do, standing behind what it sells, and being around when the customer needs it.
Choice
The widest range under one roof.
A single corner table or 200+ hotel rooms; a ready sofa you take home this week or a workstation floor built to your drawing. Whatever the job, you don’t have to shop for it in three different places.
Care
The work doesn’t end at the invoice.
Nearly everything we sell carries a warranty, with its terms written out for you at the time of sale. Years later, the same company still answers the phone.
A customer looks at the
shutter. We look at what's
behind it.
Furniture rarely fails where anyone is looking. It fails at the hinge, the channel, the edge band, the screw. We settle those before an order reaches the factory floor, because we would rather lose a little margin than a customer's second order.
Anything looks good when it’s new. A wardrobe whose shutters still line up after four Jodhpur summers is the result of decisions made long before it was delivered.
Your idea. Our craft.
Visit our showroom, or send us a drawing or a few photos on WhatsApp. We'll come back with the right options and a quotation.